PR is the future
The building industry offers a very attractive working environment – but the public doesn’t know about it.
In 2014, the SOKA-Bau provision fund and the F.A.Z. Institute commissioned a survey among employees of the German building industry and asked them what they liked best about their job.
- diversity and variety
- client~ and team orientation
- high degree of autonomy, achievement orientation
Aspects that were criticized were a lack of opportunities to advance one’s career and communication within the companies.
To be able to recruit even more efficiently in the future it’s necessary to change the industry’s image as a whole and those of individual corporations as well, preferably by including satisfied employees as company ambassadors.
Being viewed by the public in a positive light as a strong employer brand definitely helps recruiting new employees.
(Source: SOKA-Bau/F.A.Z.-Institut, Befragung von Baufachkräften und Ingenieuren, 2014.)